Beach Rotana Hotel Complex, Abu Dhabi Sets a New Sustainability Milestone for Rotana
UCSL United Certification Systems Ltd., a GSTC-Accredited Certification Body, proudly announces that Beach Rotana Hotel Complex, Abu Dhabi, has achieved GSTC Certification, demonstrating independently verified sustainability performance against the GSTC Hotel Standard, the world’s leading benchmark for sustainability in tourism.
Awarded following a rigorous on-site assessment by UCSL, the certification covers the Beach Rotana Hotel Complex, Abu Dhabi, including the hotel, residences, and serviced apartments, representing a highly complex hospitality operation. At this scale, embedding sustainability into everyday operations requires clear systems, strong internal coordination, and long-term operational commitment. Throughout the audit, the team demonstrated a structured and thoughtful approach to sustainability, embedding responsible practices into guest experience and day-to-day operations.
Located on Abu Dhabi’s waterfront between downtown Abu Dhabi and Al Maryah Island, Beach Rotana Abu Dhabi is one of the city’s best-known five-star properties, combining resort-style experiences with business, retail, and leisure connectivity. As the first Rotana Hotels & Resorts property to achieve GSTC Certification, Beach Rotana Hotel Complex, Abu Dhabi reflects the group’s philosophy rooted in long-term relationships, innovation, genuine care, and integrity – values central to The Rotana Life.
Olga Shuvalova, CEO of UCSL:
Awarded following a rigorous on-site assessment by UCSL, the certification covers the Beach Rotana Hotel Complex, Abu Dhabi, including the hotel, residences, and serviced apartments, representing a highly complex hospitality operation. At this scale, embedding sustainability into everyday operations requires clear systems, strong internal coordination, and long-term operational commitment. Throughout the audit, the team demonstrated a structured and thoughtful approach to sustainability, embedding responsible practices into guest experience and day-to-day operations.
Located on Abu Dhabi’s waterfront between downtown Abu Dhabi and Al Maryah Island, Beach Rotana Abu Dhabi is one of the city’s best-known five-star properties, combining resort-style experiences with business, retail, and leisure connectivity. As the first Rotana Hotels & Resorts property to achieve GSTC Certification, Beach Rotana Hotel Complex, Abu Dhabi reflects the group’s philosophy rooted in long-term relationships, innovation, genuine care, and integrity – values central to The Rotana Life.
Olga Shuvalova, CEO of UCSL:
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Congratulations to the entire Beach Rotana team on achieving certification against the GSTC Hotel Standard, the world’s leading benchmark for sustainability in tourism. Milestones like this are always about people, the teams behind the scenes who continuously improve, care about the details, and work together toward something meaningful. It is wonderful to see Rotana’s values reflected in property’s daily operations, and we are honored to work with teams who share a genuine commitment to quality, integrity, and long-term thinking.
At the heart of the property’s approach is a structured sustainability management system designed to support continuous improvement across environmental, social, cultural, economic, health, safety, and operational dimensions of the business. Sustainability performance is monitored through defined objectives, measurable indicators, internal review processes, and regular management engagement. Deep care about nature and people is reflected in how the property engages guests, employees, suppliers, and the wider destination ecosystem.
Guests are encouraged to participate through responsible visitor communication, resource conservation guidance, and sustainability information available throughout the guest journey, including in-room communication and public spaces. Sustainability performance and ongoing initiatives are also shared transparently with guests through hotel communication channels. The hotel is also working on reducing single-use plastics and introducing sustainable guest amenity solutions.
Behind the scenes, the hotel has implemented structured approaches to sustainable procurement, including supplier screening and purchasing considerations, such as MSC and ASC for responsibly sourced seafood and food products. A strong emphasis is placed on employee engagement through regular training and internal initiatives designed to encourage staff participation and continuous improvement, recognizing that responsible hospitality depends also on people and organizational culture.
Particular attention is also given to care for wildlife within the hotel environment, with guest guidance encouraging respectful interaction with animals and monitoring systems in place to support animal wellbeing.
Guests are encouraged to participate through responsible visitor communication, resource conservation guidance, and sustainability information available throughout the guest journey, including in-room communication and public spaces. Sustainability performance and ongoing initiatives are also shared transparently with guests through hotel communication channels. The hotel is also working on reducing single-use plastics and introducing sustainable guest amenity solutions.
Behind the scenes, the hotel has implemented structured approaches to sustainable procurement, including supplier screening and purchasing considerations, such as MSC and ASC for responsibly sourced seafood and food products. A strong emphasis is placed on employee engagement through regular training and internal initiatives designed to encourage staff participation and continuous improvement, recognizing that responsible hospitality depends also on people and organizational culture.
Particular attention is also given to care for wildlife within the hotel environment, with guest guidance encouraging respectful interaction with animals and monitoring systems in place to support animal wellbeing.
