Important Announcement: The MSC has revised the claims that accompany our ecolabel on certified products
In May 2025, the MSC announced changes to the claims that accompany the ecolabel. The changes were made to ensure MSC claims align with new European Union legislation but will impact all partners globally who use the MSC ecolabel.
As the timelines set out in the EU legislation are not applicable to partners operating outside of the EU, and not importing into the EU, these partners will have more time to make the changes. MSC recommends that partners should move to the new claims as soon as is reasonably possible – e.g., when launching new products or when they are updating their packaging artwork for existing products.
The Directive amends existing Directives of the EU, which provide for various sanctions. Depending on the member states’ implementation of these Directives, sanctions could be fines, cease and desist, and removal of non-compliant claims from the market.
As the timelines set out in the EU legislation are not applicable to partners operating outside of the EU, and not importing into the EU, these partners will have more time to make the changes. MSC recommends that partners should move to the new claims as soon as is reasonably possible – e.g., when launching new products or when they are updating their packaging artwork for existing products.
The Directive amends existing Directives of the EU, which provide for various sanctions. Depending on the member states’ implementation of these Directives, sanctions could be fines, cease and desist, and removal of non-compliant claims from the market.
All details can be found on the website